Here are 5 ways color can improve your small business:
Create a color logo: There are five common principles of logo design. A logo must be simple and memorable which means it is easy to recognize. A logo must also be versatile & appropriate. This means it can be scaled to any size and it must be right for your type of business. You wouldn’t use an elegant font for a pizza joint. Good logos feature something unexpected or unique without being over the top. An effective logo should be timeless and stand the test of time. Always use at least two colors in a logo and hire a professional to assist you. Your company name in a stylized font is NOT a logo.
Smiling Color Headshot: Anyone in business should have a professional headshot. This is a must have for all your social media profiles and could be used on your website and in your marketing materials. You need a friendly, smiling headshot because – remember you are selling yourself as much as your product or service. Investment should be around $300 – $500 to get one taken.
Color is not that expensive anymore, so go for it. You want every advantage when you are trying to close a customer.
By Melinda Emerson, published on www.4-traders.com